adidas and Crep Protect brought an innovative 360-degree 'Sneaker Selfie' booth to Oxford Street in the latest collaboration between the Three Stripes and the go-to care brand for sneakerheads.

Last year – as adidas opened the doors to its new flagship store on Oxford Street for the first time – Crep Protect announced a partnership that saw the brand open an all-new 'Sneaker Services' space in-store. The space was designed as the ultimate destination for keeping your creps fresh – featuring a premium sneaker cleaning 'drop off' station and the opportunity for sneakerheads to buy exclusive Crep Protect products.

Now – in a bid to make adidas Oxford Street a one-of-a-kind retail destination – Crep Protect have brought a 360-degree Sneaker Selfie Booth to the store, giving shoppers a chance to celebrate their new purchases with a unique moving shot of their new sneakers.

Those who had their selfie featured on Crep Protect's social media channels were also rewarded with a Crep Protect Care Package.

To keep up to date with all the events between adidas and Crep Protect at adidas_LDN, download the adidas app for iOS and Android. You can also follow Crep Protect on Instagram.

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