Nike celebrates the continued success of the React Element 55 by bringing the silhouette to the Nike By You platform. 

Aptly named after the most reactive Element on the periodic table – Cesium – the silhouette showcases the technological power of Nike's React tooling, built to provide supportive cushioning and unstoppable energy. To bring the build to life and really highlight every piece of the puzzle that makes up the React Element 55, Nike took over the Science Museum in London with the shoes latest Iridescent colourway at the forefront of the night. 

Following the huge success of the silhouette, it was only right that it finally made its way to the Nike By You customisation service, allowing users to make unique colourways, unlike any we've seen before.

Take a look at the head-turning purple and red Iridescent colourway below, and head over to Nike now to customise your own pair. 

All Images via Nike