It’s a frigid winter morning in New York City, and a Complex camera crew takes refuge in a strikingly bright (and spacious) SoHo loft. They await the arrival of a 17-year-old social media phenomenon and recent Atlantic Records signee.

15 minutes before call time, in walks IV Jay.

Shy at first, yet remarkably polite and mature for her age, the curly haired teen quickly finds comfort in the music reverberating throughout the sunshine-filled space. She impressively lip syncs nearly every song played, and adds a few dance moves to accompany the blend of current hits and old-schools jams. Her energy makes the loft shine even brighter.

Four years ago, IV discovered she could sing in the shower and began posting covers to classic tracks, like Alessia Cara’s “Here” and Childish Gambino’s “Redbone,” to her platform of choice: Instagram. Fast-forward to January 2018, she submits an original verse on DaniLeigh’s “Life,” catches the attention of her fellow Latina recording artist, and goes viral. IV reveals she gained 20K new IG followers overnight (she now has 448K and counting).