adidas Originals embraces collaboration between young creatives as part of its campaign "Great Alone. Better Together.", which celebrates the launch of its newest silhouette, P.O.D.SYSTEM.
By pairing emerging hip-hop artist Curtis Roach with iconic music video director Colin Tilley to shoot the former's first music video, adidas Originals aims to provide a platform where the minds of young artists can come together and contribute to creative culture.
Be on the lookout for the video, which will drop exclusively on Complex soon.