One thing that many people who work in the footwear industry have in common, besides a love for shoes, is that they used to work in a sneaker store. Getting into retail is easy. Most go to a store as a young kid and ask for job selling shoes or stocking shelves, and they often work their way up to manager or end up owning the joint one day. Working at a store is vital if you want a prolonged career in sneakers: not only does it line your pockets, but it gives you the base knowledge to either move on to other portions of the industry or, better yet, start your own empire. Gaining that knowledge, however, can be an arduous, trial-by-fire process. To help facilitate getting your feet in the door of the sneaker industry, Complex has teamed up with FIT for its Sneaker Essentials class and the fourth course is on Distribution and Retail.
During the course, you’ll receive lessons from industry experts such as Complex’s Joe La Puma, Stadium Goods’ John McPheters, StockX’s Josh Luber, Rime’s Susan Boyle, and more.
These industry veterans will help guide you through the many channels of retail and distribution and impart knowledge that’s taken from their personal experiences.
You’ll hear La Puma talk about how retail is the foundation of learning the sneaker industry, Boyle discuss what it takes to open your sneaker store, and Luber give advice to upcoming entrepreneurs.
There’s a little something for everyone who wants to get into the sneaker game in this course, so you’ll want to check it out and see where it will take you.
Completion of the course will result in an official FIT certificate. To find out more information on Sneaker Essentials and register for the course, visit the site here. New courses are launched every two weeks, and applications are now open.
