Sneakerheads, here’s a drop of wisdom for you: It’s all about rotation. When it comes to turning heads with your kicks, you’ve always got to keep people on their toes. With all due respect to Jumpman, if your rotation consists of 65 pairs of Js, your horizons could benefit from some broadening.
So where exactly can you turn to diversify your sneaker collection? A place you might not expect—Sweden. Yup, the same Scandinavian country that brought us safe cars and all those Skarsgards has a signature shoe brand that’s been around 125 years. It's called Tretorn, and like so many European inventions, its brilliance lies in its elegance and simplicity.
When Tretorn started making tennis shoes (for both men and women), it was all about clean silhouettes and functioning under pressure. Wouldn’t you know it, those same qualities remain attractive to consumers today. The Nylite is the prime example of Tretorn modernizing an iconic sneaker. The brand infused premium materials and added an EcoOrtholite insole to upgrade the model and create a new classic. Best of all, the shoes are built to withstand the hustle and bustle of city life. You can wear them—day and night—to concerts, sporting events, and for all your city adventures.
To give you a little taste of Tretorn’s Fall 2016 lineup, we tapped model Todd Johnson and singer-songwriter Skela to rock a few pairs of these incredibly versatile kicks. In the photos, you’ll see how silhouettes like the aforementioned Nylite, as well as the Rawlins and Marley, accentuate unique fashion styles.