Do you smell what The Rock is cooking? If your answer is a deal with Under Armour, then you'd be correct.

Dwayne "The Rock" Johnson, famous for laying the smackdown in the WWE ring and on screen, announced today on Instagram that he has a deal with Under Armour, saying, "IT'S OFFICIAL. The Rock/Under Armour partnership has been years in the making and we're proud and pumped to have it come to fruition. The goal is to bring you innovative and bad ass products that inspire men, women and kids to stay hungry, humble and always be the hardest workers in the room."

Under Armour has made big moves over the past few years, mainly signing Steph Curry and giving him equity in the brand. The company has also seen its sales sky rocket as it legitimizes itself as a genuine contender in the athletic footwear world.

Given The Rock's reach and authentic status in the fitness world, he fits as the ideal pitchman for a brand that's looking to grow. 

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