Keeping your sneakers fresh is always a priority, but one sneaker boutique just went to some extreme measures to illustrate how well one of its newest products works.

The folks at Switzerland's finest sneaker store, Titolo, dropped a clip on Instagram to plug Crep Protect, a repellant spray that has gained quite a following in the UK. Instead of showing off the product's capabilities on a measly general release, the unthinkable was done by dousing a pair of adidas Yeezy 750 Boosts in ketchup and water.

It's a sight that will likely be heart-wrenching for sneakerheads, but at least you know it's possible for sneakers to be fully protected. You can cop a can of Crep Protect here.