The past year has seen a huge shift in sneaker culture where sportswear has intersected with high-end fashion. Right in the middle of it all stands Common Projects, the label that's become synonymous with quality, minimalist footwear. Its low-profile leather sneaker, the Achilles, has changed the way fashion bros have traditionally looked at kicks, and, on the flip side, altered the way sneakerheads dress.
Business of Fashion recently spoke with Common Projects founders Flavio Girolami and Prathan Poopat to discuss the history of the company, the inspiration behind its clean aesthetic, and what the heck those gold leaf numbers on the side of their sneakers represent. You can peep the in-depth interview on Business of Fashion here.
[via Business of Fashion]
