Leave it to Ronnie Fieg to take things next level.
Last month, Fieg celebrated the expansion of his KITH Flagship location in New York City. While pictures and video highlights are traditionally used to communicate a shop's new layout, Fieg hired the crew Da Drone Boyz to give us an aerial view of his new digs. Like their name implies, Da Drone Boyz used a drone and camera combo to give us overhead views and shots that wouldn't be possible with traditional devices. While most of us have seen drones used to capture incredible landscape and cityscape shots, the use of one in an indoor setting proved to be a rather unique and smart decision. Amongst the highlights of the video, sneakerheads will want to pay attention to the opening sequence as the drone hovers just below the elliptical dome which is comprised of 500 all white cast replicas of the original 1985 Air Jordan I. Designed by the architecture firm, Snarkitecture, the team aided in creating the overall aesthetic of the shop including the interactive 15,000 KITH pencil wall in the main area of the shop - which the drone also highlights in the vid. If you're in town, make sure to stop by 644 Broadway to experience the new KITH location firsthand.
[via KITH]
