After already dropping runners with Brooks and ASICS this year, Concepts connects with a fellow Massachusetts-based brand for its latest project. The New England retailer and New Balance are back on their grind for another collaboration.
Taking to Instagram, Concepts' Deon Point shared a photo of the New Balance 997 "Rosé" gracing the cover of Sneaker Freaker's latest issue. A detailed shot of the bubbly pink 997s, which obviously pulls inspiration from champagne, was also previewed on Twitter. According to Point, the collaboration will only be available through Concepts.
An official release date has not yet been revealed, but could the New Balance collaboration have something to do with this Concepts New York t-shirt that Point also shared on Instagram? The design of the t-shirt is in line with the color scheme of the "Rosé" 997s. Concepts' NY spot is rumored to open this Saturday, so hopefully more information will be revealed in the coming days.
Update 11/5: A full look as been shared by Concepts and Hypebeast. According to Hypebeast, the sneakers are scheduled to release on Saturday, November 8, for the grand opening of Concepts' New York location. There will also be an online drop and a launch at its New England spot on the same day.