Cole Haan has launched a new line of men’s shoes, ZeroGrand. Mixing years of top quality construction with new technology in the shoe platform, Cole Haan has created it’s lightest shoe ever.

ZeroGrand weighs in at less than 290 grams each. This feat is achieved by the Grand.OS platform, which Chief Executive Jack Boys calls “an ‘operating system’ for your feet.” Grand.OS is a departure from the Lunar outsole, which was a brand staple when they were owned by Nike. Nike sold their stake in Cole Haan at the end of 2012 in order to focus on other subsidiaries.

“ZeroGrand features Grand.OS, a proprietary new engineering and design platform which brings unparalleled style and comfort to Cole Haan products. The flexibility of Grand.OS comes through the engineered insoles, outsoles, liners and uppers that move with each step. Moreover, Grand.OS replaces the heavy steel shanks that have traditionally been used for support with an engineered cushioning compound that is stronger, more flexible and longer lasting, reducing the overall weight and slimming down the shoe’s outsole.”

Peep the video above to see the shoe in detail, and head over to Cole Haan to get your pair today.

[ZeroGrand]

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