In conjunction with the launch of Kevin Durant's KD 7, Nike has created a new basketball campaign for the league's MVP. Titled "The Baddest," the campaign reinforces Durant as one of the NBA's elite. At one point, people were even referring to the All-Star power forward as the "Slim Reaper," so we'd say he's a pretty bad man on the court.

Watch "The Baddest" video below and keep an eye on cameos from some NBA legends.

[via Nike]