If you don't know who Jen Selter is yet, then you probably haven't been on Instagram lately. The self-made fitness star has become a phenomenon via social media for her workout shots, you'll see why if you just click through the gallery above.
The fitness industry is the first to jump on the success of the current #fitspo trend, grabbing up it's most errrr... zealous stars to get a slice of their quickly growing audiences. Selter is currently at over 3 million followers on her various digital platforms.
Cirrus Fitness, the manufacturer and distributor of custom fitness equipment, will be launching an entire line endorsed by Selter later this year. No word yet on whether or not it will include a selfie booth or a squat counter, but stay tuned for the upcoming collection to launch at Cirrus Fitness.