Streaming Netflix is about to get more expensive.
According to Variety, the streaming giant is raising the monthly subscription price of its Standard plan in the U.S. by $1.50, for a total $15.49 per month. Meanwhile, its Premium plan will be jacked up by $2, bringing it to $19.99 a month. As for its Basic plan, that will go up just $1, for a total of $9.99 a month.
“We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members,” a Netflix spokesperson said in regards to the price hike.
“We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget,” they added.
As the streaming wars heat up, Netflix continues to lead the charge thanks to a number of Oscar-worthy titles released this year alone. Both The Power of the Dog and Don’t Look Up figure to heavily factor into this year’s awards season. Couple that with the continued success of hit shows like Cobra Kai and Emily in Paris, and it’s no wonder that Netflix is upping its prices.
The company’s next challenge will be holding off its competitors, which include household names Disney+, HBO Max, Amazon’s Prime Video, and Apple TV+. In other words, there is absolutely no shortage of things to watch right now, and with the pandemic still raging, that’s totally fine with us.
