Gina Rodriguez Announces #MovementMondays Campaign to Celebrate Latinos in Hollywood

"The industry sees money," Rodriguez says. "The excuse can't just be racism."

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Jane the Virgin star Gina Rodriguez has responded to the industry-shattering #OscarsSoWhite controversy with a solution of her own: #MovementMondays. Rodriguez revealed the call to action on Instagram earlier this week, calling on the "55 million Latinos in this country" to increase diversity in Hollywood by uniting behind the talented Latino stars that many awards shows and studio heads have chosen to neglect.

"With all this Oscar talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen," Rodriguez writes. "That means no studio will put their money behind a Latino face as a lead of a movie because they don't believe we can make their money back." Rodriguez hopes that her #MovementMondays campaign, in which she plans to spotlight a different Latino artist each week, will help inspire Latinos across the globe to support each other in the entertainment industry and beyond:

Fittingly, Rodriguez's inaugural #MovementMondays post centers on fresh Star Wars alum Oscar Isaac. Isaac's role as Nathan Bateman in Alex Garland's Ex Machina, though ignored by the Academy, was considered by audiences and critics alike as one of the best of 2015.

Rodriguez's smash CW series Jane the Virgin, a confirmed classic, is currently in the middle of a highly tweetable second season. She will next star alongside Ray Liotta in Amanda Sharp's Sticky Notes, set to debut later this year.

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