Does Beyonce look "too white" in this advertisement?
The seductive shot is being used to promote the re-release of her album "4," and the Daily Mail is speculating that the image was purposely brightened to make Bey seem... well... less black.
Or, is it simply a case of a photo being lit a certain way and purely accidental?
This is not the first time Beyonce's been accusing of "lightening" herself.
In 2008 she came under fire when a L'Oreal ad depicted her a few shades brighter.
L'Oreal denied that her image was altered in any way.