The $200 million film's bad weekend marks a sharp contrast from its predecessor Captain Marvel, which opened with a whopping $153.4 million.
David A. Gross, head of the movie consulting firm, Franchise Researach Entertainment, called The Marvels’ poor debut “an unprecedented Marvel box-office collapse.”
The Brie Larson-starring movie is just the latest in a recent string of underwhelming box office performances for Marvel, which is coming off of disappointments like Ant-Man and the Wasp: Quantumania, and some ho-hum series like like the second installment of Loki.
Not helping The Marvels' cause were the mediocre reviews, with the film holding a 63 percent fresh rating on Rotten Tomatoes. It’s also only the third MCU film to get a “B” grade on CinemaScore, joining Eternals and the aforementioned Ant-Man and the Wasp: Quantumania.
There also appears to be at growing fatigue surrounding superhero films. “Over the last three and a half years, the growth of the genre has stopped," Gross added,
The SAG-AFTRA strike might have also played a factor, as the cast couldn’t promote the film. But despite all that, it seems lile Marvel's Golden Age has officially come to an end.