To remedy the munchies, everyone expected Taco Bell to clean up in the wake of 4/20. Via the wonderful public forum that is Twitter, Men's Humor joked that Taco Bell would dominate the smoker's holiday if they delivered:
If Taco Bell delivered, they would make so much money today. #420
Taco Bell answered with the best response imaginable:
Taco Bell is right—whether it's 4/20 or 12/21/2012, they'll get theirs regardless. It get's that nice when you live that life.