After announcing that Fish McBites will be added to menus, McDonald's says that all of its fish products will only be sustainable fish which has been approved by the Marine Stewardship Council. The Chicago Tribune says that McDonald's began using sustainable fish in 2005, but underwent a thorough audit to make sure they were in complete compliance with the council.
This decision makes McDonald's the first national restaurant chain to place the MSC seal on its products:
[via Chicagoist]