Although the Internet and DVR allow for the skipping of ads, there will always be that one inescapable marketing ploy: product placement. Instead of featuring the product in a separate commercial, the product gets integrated into the narrative of a TV show or film. Meant to be seamless, a character will suddenly sip from a familiar brand of drink or tinker with a well-known device.
Displaying the product to the movie’s audience while the studio gets paid, product placement is a win-win for both the filmmakers and the sponsors. But throughout movie history, it’s also led to plenty of fails, with the product’s inclusion in the film being awkwardly noticeable. With that, we present 25 Hilariously Obvious Product Placements in Movies.
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FedEx in Cast Away (2000)
Bolt Bus in Salt (2010)
Bing in The Amazing Spider-Man (2012)
Acura in The Avengers (2012)
BMW in GoldenEye (1995)
Capital One in 127 Hours (2010)
The Power Glove in The Wizard (1989)
Domino's Pizza in Teenage Mutant Ninja Turtles (1990)
Jordan IV in Do the Right Thing (1989)
Coke Zero in Scott Pilgrim vs. The World (2010)
H2 Hummer in Bad Boys II (2003)
Nike in The Terminator (1984)
The Apple iPad in Mission: Impossible – Ghost Protocol (2011)
Converse in I, Robot (2004)
Mini Cooper in The Italian Job (2003)
Heineken in Skyfall (2012)
Burger King in Transformers (2007)
Nike in Back to the Future (1985)
Xbox in Real Steel (2011)
Under Armour in The Dark Knight Rises (2012)
Gap in Reality Bites (1994)
Hunter Boots in Melancholia (2011)
Pepsi One in The Thomas Crown Affair (1999)
Reese's Pieces in E.T. the Extra-Terrestrial (1982)
The iPod in Blade: Trinity (2004)
