El Creativo Talks Floral Art and How Ancestral Inspiration Informs His Work | Portraits of Heritage

El Creativo is a Mexican-American floral artist who grew up in and still lives in Los Angeles. Watch him above in the first episode the Portraits of Heritage series, created in partnership with Modelo, where he explains how he creates floral art, breaks down his design process, describes the origin of his name, and shows how he always works "with amor, creatividad, y cultura, but specifically with corazón,” all while playing lotería with Esperanza "Runsy" Rosas and Le$ and Jorge Casanova of Houston brand D.I.O.S.