Amazon’s Black Business Accelerator Has Everything You Didn’t Know You Needed

Learn more about some of Amazon's most unique and exciting Black Businesses featured in their accelerator program.


The one-stop shopping experience is perfect when you need a bit of everything and don’t have time to hop around to different stores. But for other occasions when you want something more personal and unique, Black businesses are your go-to, and yet, many people are still unaware of the plethora of Black-owned businesses and the wide variety of products to choose from.

And that’s where Amazon’s Black Business Accelerator has got you covered. This initiative provides financial support, strategic business guidance, mentorship, marketing, and promotional assistance to help underserved business owners and entrepreneurs succeed as sellers in Amazon's stores.

To showcase the diversity, excitement, and utility surrounding some of Amazon’s Black-owned businesses selling its store, Complex has highlighted several ranging from makeup, food, drinks, and lifestyle. Check out some fantastic businesses participating in Amazon’s program.

The Lip Bar

In 2012, Melissa Butler created The Lip Bar, a Black-owned makeup brand that’s 100% vegan and cruelty-free and helps everyday people feel and look their best. With standout products such as the liquid-matte “Bawse Lady” lipstick along with blushes and bronzers, The Lip Bar is your one-stop shop for an impeccable beat at an affordable price.

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Brilliant or BS: 

How good is your BS detector? Put it to the test during this fun and creative card game aptly titled Brilliant or BS. Whether at a cookout or a game night, this game will help you and your friends create memories and inside jokes for life. The rules are simple: someone reads a trivia card and the rest of the group tries to decide if it's brilliant or B.S. Whoever gets the most correct, wins! So, call every know-it-all you know. Let the games begin. 

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Every Body Eat Snack Thins

Snacks are the best, but no one wants all that processed junk that so many of them have. Every Body Eat Snack Thins offers the tastiness of your favorite comfort nosh without harmful the ingredients. Created by Trish Thomas and Nicole Wilson, Every Body Eat Snack Thins is big on flavor minus the common 14 ingredients used in most snacks that cause food allergies. The way we see it, it’s a win-win for everyone.

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Kevia Style

Great style isn’t something you can buy. Either you have it or you don’t. But what you can do is purchase jewelry to enhance your own fashion sense and that’s where Kevia Style comes in. Established in Portland, Oregon in 2006, this affordable and sustainable brand boasts everything from earrings, necklaces, and bracelets that are all made to last. So, no matter what style phase you enter or exit, Kevia Style will be right by your side.

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Scotch Boyz Jamaica

Do you like spicy foods? Like, really, spicy foods? Well, then you need Scotch Boyz Jamaica. Created by four men with a passion for food, they came together and bottled up their delicious and spicy sauce for anyone who loves heat. With flavors such as Scotch Bonnet Pepper Sauce and Habanero Pepper Sauce, whatever your heat preference (and tolerance) Scotch Boyz Jamaica has just what you need.

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Playtime Adventures

If we’re being honest, bedtime really isn’t a vibe when you’re a kid. Going to bed means the fun ends and now you have to sleep. but with Playtime Adventures bedtime has gotten a much-needed rebrand. Designed for kids and tweens, these sheets and pillowcases come equipped with 65 interactive fun games, positive affirmations, and bright colors, which make going to bed not so bad.

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Tom Bullocks

Every friend group must have a “bartender.” Why? Well, because knowing how to make a great cocktail is necessary and to assist with this, check out Tom Bullocks’ five-piece cocktail shaker bar set. Equipped with a 25 oz stainless steel shaker, double measuring jigger, mixing spoon, a  strainer, and ice tongs. With all this top-tier equipment, who needs to go to the bar? Tom Bullocks has got you covered. 

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