Film producer/director Miranda Bailey has announced the launch of CherryPicks, a new alternative to the Rotten Tomatoes-style format of movie criticism that will provide a platform for female-only critics to share their film reviews.
Bailey believes that gender inequality in the film industry stretches beyond major movie roles, and also impacts the world of film critique as well. Bailey hopes that by launching CherryPicks, she will assist in amplifying the voices of female critics who are currently drowned out by the vastly male field of current art and media critics. She told The Hollywood Reporter, "We're creating a platform where women can go to and see what other critics that are their gender think about art and media."
Unveiled at SXSW, CherryPicks will launch later this year, and provide an aggregate of movie reviews in order to provide analysis and rankings for a mostly female audience. Another feature that is reported to be launched as early as this month is an email newsletter called "Cherry Bites," which will spotlight female critics. "How can we possibly change what consumers consider good and worthy content if the majority of critics who tell them what to want are predominately older white males?” Bailey said in a statement.
The new site will aim to follow a similar model of current movie review staples like Rotten Tomatoes, but with a “system that more accurately represents the range of critical and audience opinion, along with high-quality content from both established and new critical female voices."