Most people head to their local coffee shop for a very specific reason—they need to jump-start their day and be as productive as they can possibly be. But when most people are waiting in line, they expect the jolt of energy to come from the cup of coffee they're about to order, not a superhero dropping out of the ceiling and scaring them half to death.
Viral marketing is one thing, but scaring customers to death is a bold strategy. As you can see from the footage, not everyone was prepared for a masked man to swoop in and grab a Starbucks cup off the counter.
On the contrary, some New Yorkers have seen enough in their lives that a giant spider-person is the least of their worries. They were happy to welcome the web-slinger into their favorite coffee spot.
During an interview on the publicity stunt with Mashable, stunt man Chris Silcox was asked about the possibility of having drinks thrown at him for his shenanigans. He insists the staff at the store would have helped him get through it if he got hit with a frappuccino in his spider-junk.
"If a mocha latte was thrown at me," he said, "the amazing baristas working with us—who were actually working and gave every single person we surprised a drink and a smile—would have helped me clean my Tony Stark suit in a jiffy."
Better you than me, pal. I'll stick to drinking my coffee and waiting in line without a costume on, thank you very much. But if you want to see the gag in action, check the video up top, and prepare for more hijinks when Spider-Man: Homecoming arrives July 7.