Another week, another Kardashian scandal hits the internet. Almost a full week after Kylie Jenner was accused of ripping off a camo design from a black business, a new Instagram photo from Kylie's older sister Kim Kardashian has Twitter in an uproar.

After previously revealing that she was going to be dropping her first beauty collection in June of 2017, Kim posted the above ad on Instagram for her KKW Beauty Creme Contour and Highlight Kit, which will be available on June 21. Some users saw the pic and immediately accused Kim Kardashian of rocking blackface, primarily because of her darker skin tone in the photo. The outrage turned into a number of fiery tweets at Kim over the image.

How did a team of PR people all look at the photo of Kim in blackface and then tell her to post it AND make it her avi?

— frown (@t0tallybitch) June 15, 2017

You dont have to do blackface pic.twitter.com/MLcJ5Hbg9R

— Wynters (@Sacha_Wynters) June 14, 2017

Black women get told to lighten meanwhile Kim spends her entire career in perpetual Black face and is lauded for her beauty. https://t.co/Nkbps038nl

— Austin Wines (@seniWnitsuA) June 14, 2017

you black now sis?

— bonafidehoe (@pettyyonceh) June 14, 2017

Isn't @KimKardashian like, years too late w a contour kit? Shoulda ridden that wave in '12. whats w the blackface? #NoThanks #KKWBEAUTY

— Allie (@bloggyblog17) June 15, 2017

blackface delete this

— blxk (@willfinty) June 14, 2017

Remember when this used to be her skin color? pic.twitter.com/xjFODdP6Ay

— Julie Kavanagh (@Julie_Kav) June 15, 2017

On the flipside, some didn't get how the ad was Kim rocking blackface.

Everyone saying that @KimKardashian is doing blackface in her latest picture for her contour kit is dumb. She looks tan.... NOT BLACK!

— ANAIΔ (@Anaidchvz_94) June 15, 2017

pretty sure the whole photo is shaded. def not blackface. ffs.

— hol_eliz (@hol_eliz) June 15, 2017

This one user said Kim's just coming back tan from vacation.

don't get why people are saying you did blackface. Your jus tan from vacation. Do people not follow your snap and see you in Mexico tannin?

— Em Hinds (@helloohemmy) June 15, 2017

Some users pointed out that it might be wraps for Kylie's line of cosmetics.

Remember when this used to be her skin color? pic.twitter.com/xjFODdP6Ay

— Julie Kavanagh (@Julie_Kav) June 15, 2017

Ended Kylie

— 🌴 (@dapopvibes) June 14, 2017

kylighters are over

— ️ (@hesaintyou) June 14, 2017

At the time of this writing, Kim hasn't said a word about the ad since it dropped Tuesday night. It's her avatar on Twitter and Instagram, so it looks like she's running with the image for the time being. Sounds like she's going to ride out this wave until the talk dies down... or moves on to the next Kardashian-Jenner scandal.