Founding Date: 2014
The Ice Bucket Challenge may seem so last year, but the co-founder, Anthony Senerchia, is making sure that it stays on your Instagram feeds. With the major success last summer, Senerchia wants to continue the frigid challenge this August and every August until the neurodegenerative disease has a cure. Something as simple as filling a bucket with ice water and dumping it over your head was not only an entertainingly genius marketing plan, but it also helped raise $115 million for the cause. Without the chillingly comedic videos of everyone, from your classmates to your favorite athletes, doing the Ice Bucket Challenge, who knows which incurable disease Fox would have given Empire’s head honcho, Lucious Lyon.