McDonald’s Happy Meals are synonymous with cheap plastic toys—be they Fraggle Rock, Space Jam or Pokemon (depending on your age), or just toys of Ronald McDonald, Hamburglar and the Grimace. Your McNuggets wouldn’t have tasted the same without them.

Now however, McD’s are trying to make Happy Meals educational. In a campaign backed by the National Literacy Trust, for the next six weeks in the UK, Happy Meals will come with a Roald Dahl book instead of a tacky toy. There will be eight books available in all, each containing two extracts from books including Charlie and the Chocolate Factory, Fantastic Mr Fox, George’s Marvellous Medicine and Matilda.

Abigail Moss, from the National Literacy Trust said that they were “reaching out on to the high street, where the families are... Many parents will have enjoyed the wonderful world of Roald Dahl when they were young and now they’ll be able to share these iconic stories with their children. The scale of the campaign will reach millions of children, including many who haven’t owned a book before, inspiring them to enjoy reading and improving their life chances.”

[via The Guardian]

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