Lexus has unveiled an innovative audio-visual film which sees will.i.am challenged to create a remix of one of his tracks, #thatPOWER in a breath-taking music, art and technology spectacular.
Played out on a disused runway lined with more than 350 projected mapped motion and audio sensitive lasers and lights, the front-man battles against speed and rhythm to conduct and navigate a trio of striking Lexus NXs’, hitting the laser ‘targets’ at the correct tempo to synchronise with his smash hit.
The live event, shot in one night last week, sees the musician’s skills put to the test as he joins three stunt drivers including 2013 Blockbuster, Rush frontman, Niki Faulkner, to take on the colossal ‘sound-road’, race against rhythm and successfully complete the challenge in the limited hours of darkness available before the sun rises.
Speaking about the video, will.i.am said:
"Working with the stunt guys to hit the laser targets in time with the music wasn’t easy to get right but the result was awesome. The combination of technology, design and music in this project was out of this world."
A team of sixty-five technicians worked for over seven days to build the rigging for the lights and motion sensitive lasers, designed by world-renowned light artists, Marshmallow Laser Feast.