Since 2009, fans of Assassin's Creed have been able to play a new installment every year without fail. But with the perils of any triple-A franchise with annual outings running stale, would the company ever consider stopping the rigorous schedule?

As it turns out they would. In an interview with IGN earlier this week, Ubisoft North American president Laurent Detoc said that they would certainly be willing to put the kibosh on any new AC entry if they felt it wasn't good enough. 

"If we think we’ve ended up with a 70 percent Assassin’s Creed game, we’re not going to ship it," he said. "That damages the brand."

The difference is the focus between short and long term success, Detoc said, which makes sense given that Ubisoft actually puts a lot of effort into making triple-A games that have at least some element of creativity (Assassin's Creed is really an anomaly for the sheer amount of historical research and intellectual sensibility lurking behind all those assassinations, for example.)

"There’s a real art that goes into making these products," he said. "Do we give too much freedom for our own good? Maybe."

That's not a bad thing. With word that 2014 might possibly bring two new Assassin's Creed games, let's hope Ubi can keep that quality quotient up.