Ralston knew no one was going to buy their Addams Family cereal if a cool prize wasn't used as an incentive—the cereal looked incredibly creepy and inedible. But for a chance to collect a whole series of flashlights of the iconic family, you could mix a few pours of the cereal with your Froot Loops. Ralston even shrink wrapped the flashlights with the box of cereal to prove that it was there and not just some hoax to get you to by their bland cereal.