Remember the Kanye West video for 'All of the Lights'? It included a beautiful compilation of some of the best typography used in the iconic logos of musicians of the past few decades. Typography is a business and an art, and it even influenced Steve Jobs along his quest to build the early Macintosh computer. 

This stop-motion profile of typography from Ben Barrett-Forrest will give you a brief rundown of the evolution of the craft, and what is behind the fonts we take for granted. 

[via Gizmodo]