Popular L.A. Vietnamese restaurant Red Medicine has adopted a new practice to make disrespectful customers fall in line: Shaming them on Twitter. Owner Noah Ellis retreated to the social media outlet to vent, releasing the names of people who booked tables during rush hour, but then failed to show up. 

Speaking rather candidly with Eater LA, Ellis said "Invariably, the assholes who decide to no-show, or cancel 20 minutes before their reservation (because one of their friends made a reservation somewhere else) ruin restaurants (as a whole) for the people who make a reservation and do their best to honor it." 

Tell us how you really feel, dude.

Still, Ellis says he doesn't plan on doing this regularly, especially since the folks he called out "probably don't know, and if they know, they probably don't care." We feel his pain and appreciate his honesty.

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[via Gawker]