This fall, when you see Tim Tebow before and after games, there's a good chance you will see the Jets quarterback rocking a pair of SOUL headphones.

The former Bronco has just signed a deal with SOUL Electronics to be their latest athlete partner. He'll join a team that already includes Olympic gold medalist Usain Bolt, Euro 2012 champion Cesc Fabregas, and the new most-hated player in the NBA, Dwight Howard. 

In a statement released today, Len Davi, CMO of SOUL Electronics, said, "Tebow is a perfect role model for our SOUL of Greatness campaign and our company. He is a relatable, hardworking overachiever who exemplifies true greatness and integrity on and off the football field.”

If the name sounds familiar, it's because Ludacris launched his own line of headphones with the company in 2011. Later this summer SOUL will air a series of commercials starring Tebow as part of its "SOUL of Greatness" campaign.