It also makes sense from a business standpoint—the rumored release date for Guardians of Middle-earth is Q4 2012, after all, which should be right around when the first half of the The Hobbit film is coming out.

The Hobbit could reignite fan fervor over Lord of the Rings, provoking them to seek out any and all related media. And if it's timed correctly and they happen to stumble upon Guardians of Middle-earth during that search, well, everyone's a winner, right?