Why You Should Follow: The formidable ginger and gifted cooker of Italian cuisine, Mario Batali is an unmistakable presence in the food world. And we're not just talking about his ponytail, shorts, and Crocs. Take a walk through Eataly (200 5th Ave.), his Italian-food megamall in Flatiron, and feel his influence. Batali is a boss. His Twitter offers insight into the life of one who guarantees the people around him are going to eat. One day he's in Cabo, the next day he's tweeting about always salting the water when boiling pasta. He's often in conversation with other people, so his account might look like an intimidating mess, but there are gems there for sure.