Voice recognition is shaping up to be a killer feature in phones and other devices, and Amazon under Jeff Bezos isn't about to be left behind. According to a report in The Atlantic, the multivariate retailer recently snapped up a North Carolina company whose sole product, Yap, was an innovator in voice recognition software.

Yap reportedly focused on transcribing voicemails into text, but its technology could serve a variety of purposes. It will be interesting to see how a company like Amazon, which has arms in everything from retail goods, to music and cloud services to e-readers deploys speech recognition, if and when it does.

[via The Atlantic]