Getting inside your opponent’s head is key to owning them in Madden. For the first time, Madden is focusing on you and your rivalry antics to promote this year's new game.

If you want to get deep inside your opponent’s head, see how they react when you check-in to their mom’s house. EA Sports created a Facebook app that let’s you do this and much more. Check it out for yourself. 

Here is an example of some of the other Facebook mind-bombs that you can customize and post on your rival’s wall:

  • Check in with your rival's mom at a swiss chalet
  • Change your relationship status with their future wife as their yoga pal
  • Tag yourself in photos of your rival's girlfriend
  • Create an event with your rival's ex-girlfriend to go shopping for some hot pants 

Madden fans can also send over 15 smack talking videos, starring 8 different NFL athletes (Mark Sanchez, DeSean Jackson, Ray Lewis, Tim Tebow, Peyton Hillis, Jared Allen, Arian Foster and Ladainian Tomlinson) to their Facebook friends from the Madden Smack Shack app.

Check out the above-posted smack talk video courtesy of DeSean Jackson.