"Where gamers call home"
1UP is the online companion to Electronic Gaming Monthly, one of the greatest print gaming magazines ever. Despite a rocky history (EGM was shut down for most of 2009, and a huge chunk of the site's staff was laid off the same year), 1UP continues to be a source of exclusive and original content. Their unique online cover stories are often released one article at a time, whetting readers' appetites for more and keeping us coming back like trained dogs. It's a strategy, and it totally works.