Web Watch: Kanye's New Site Vs. Kanye's Old Site

KANYEWEST.COM: All-black everything? Nah, 'Ye's off that. His new site sports a super-clean, all-white background that we're guessing was put in place to show that he's a changed man. Or something. Beyond the celestial background though, the site is a lot less cluttered, with posts appearing in a tumblr format and category buttons appearing at the top, but only when you scroll over them. The images, however, are huge and, while they look great, are a lot when trying to scroll through the page.

KANYEWEST.COM: A Tumblr-like site, KanyeWest.com is easy to navigate and even easier to become accustomed to. There are only two or three posts per page and the categories at the top of the page make it easy to jump from interest to interest. The site also developed its own video player, which would mean Kanye (or someone) would have to the take time to upload anything he wanted to share. It does not, however, seem to have a search function.

KANYEWEST.COM: As it's phantom category links would suggest, kanyewest.com will cover pretty much the same things KanyeUniverseity did, with the notable exclusion being "Rants", and the notable addition being the "My Camera" category which so far only has an image of a Givenchy shirt and, ironically, a rant. As yet, the majority of the posts are art, girls and fashion related. One noticeable addition to his new site is a custom video player. On his Univercity blog, Kanye was known to throw videos from a host of different sites—even if they were his videos. Now, he has a clean, streamlined video player than he (or whoever he's paying) can upload his own videos for his fans to watch.

KANYEWEST.COM: The new site has only hosted one so far and though steeped in motivation and titled, "Creativity,". The presentation itself, giant faded gold text embedded on what reads like an e-scroll, could be labeled pretentious, but you know what? It looks cool. Many voiced their frustration at this new style: NahRight titled a post "Kanye's New Blog Makes It Virtually Impossible For Us To Take A Screen Shot Or Copy Paste It". We think that's the whole point.

COMPLEX SAYS: Though it's slightly harder to navigate, the new site has a better url (for whatever that's worth) and looks leaps and bounds better than the old blog. In addition, 'Ye is actually making much of the content himself by creating GIFs and manipulating images in photoshop (in addition to adding the frames to pre-existing work) to create a blog which, in and of itself, is an organic and ever changing piece of art, rather than an aggregator of dope Swedish chairs. The photos are large and beautiful, its design is unobstructed by unneeded graphics, and now that his rants are well-designed images instead of text. Plus they spell checked!