OnLive Doesn't Take Off...Yet
OnLive, the cloud gaming service, has gotten a lot of ink for its potential effect on an industry which relies on the sales of hardware and software. The premise is good: Video games that don’t require expensive purchases or continuous maintenance or brittle hardware. But, we can’t help but think its turn-on-and-play service won’t be able to really get off the ground in 2010, mostly because of the games currently available. Think about what helped launch the Xbox into mainstream success: Halo, Halo and more Halo. OnLive currently only offers already released titles like Assassin’s Creed 2 and Mafia 2, without any real killer app to entice folks to switch over. OnLive is making a move to additional devices such as Vizio TVs and Blu-ray players and it may garner enough marketshare to stay relevant, but it won’t be a match for the Big Three until they start dealing directly with developers to offer new, exclusive games.