Aries is the first astrological sign in the zodiacāa symbol of fire. Aries is also the moniker of the Los Angeles-based, Orange County-raised multi-hyphenate whose real name is up for debate. Surrounded by flames, Aries struck a deal that ignitedĀ something in him. āWhen you first get into music, when you really get into it, you sign a deal,ā he tells me overĀ our Transatlantic video call. āEverything I do outside of music is somehow still connected to music andĀ I canāt escape that. Not that I want to, but itās as if I signed a deal with the music devil and heās like okay, everything you do now has to be for this music thing.ā
Aries took this to heart, cultivating his own eclectic musical persona. The 22-year-old released his debut album WELCOME HOME via his own independent label WUNDERWORLD in 2019, and followed with two singles in late 2020, āFOOLāS GOLDā and āCONVERSATIONS."Ā WithĀ a genre-agnostic ethos, Aries'Ā skill set ranges from singing and producing to directing and illustration, and he is intent on fulfilling his pact by establishing an entire creative world around his music. When I ask what he wants to achieve, the answer is simple: āWUNDERWORLD domination.ā
On our video call, Aries sitsĀ reclined against a neutral sofa in aĀ minimalist room.Ā His fish tanks linger on the edge of theĀ frame,Ā a piece of the sea, a constant source of inspiration and childhood comfortĀ transported into his home. Later in our call, he leans forwards, eyes shining. He looks around the room, weighing up the size in comparison to his childhood bedroomāthe place he started to make music. Reminiscing, he recalls nights spent at the beach andĀ itās evident how much has changed.Ā
A fascination with alternative music led Aries to commit his thoughts to lyrics long before he thought of himself as a career artist. He pauses when he thinks back, hints of fondness and embarrassment arising out of nostalgia over middle school years spent āgetting high and doing freestyle raps with the homies.ā Even before this, it was in elementary school where he began to experiment with creating videos inspired by the developing YouTube scene. This early interest wouldĀ later serve Aries as he navigatedĀ the digital landscape, garnering attention and a dedicated following from his YouTube channel.
āIāve tried many things to become successful on YouTube,ā he explains. He initially focused on an episodicĀ series before introducing his how-to video: an array of visuals which dissected and recreated the production behind popular records on the verge of taking off. It wasnāt long before they gained traction, bringing in millions of views and attracting a community. Surrounded by music lovers and creatives, it became the ideal environment for the young artist'sĀ pivot to releasingĀ original music.
Now, Aries is determined to keep alive the sense of community that has been a hallmark since his YouTube days. Two years on from the remix contest of his debut album'sĀ āSAYANORA,ā he reintroduced a similar competition for new single āCONVERSATIONS,ā with 10,000 people signing up and over 1,000 entries.
As he gears up towards new releases, we caught up with Aries to discuss his journey so farāgrowing up on the internet, YouTubeās influence, the WELCOME HOME tour, WUNDERWORLD, and moreāin his first ever editorialĀ interview.
Tell me what an Orange County upbringing looks like.
An Orange County upbringing is probably the best kind of upbringing you can have as a kid, itās almost like a perfect world. A lot of stuff there is super polished: the whole county is basically a suburb. As a kid growing up, thatās like a perfect world because you can go outside at three in the morning and youād be good. There really wasnāt anything to worry about there so it was very safe. But in my later years Iāve realized there are hella Trump supporters there too, lots of white conservative people. Even the kids in my high school, youād think itās just the parents, but a lot of the time it was like, āOh these motherfuckers are racist.ā
What did the local music scene look like?
This is a great question because Iāve always wanted to talk about this. With everyone that did music over there, I feel like no one did it together. Everyone was always super lowkey about it and no one helped each other. I was never part of any community with my own music. I heard about my friends in their cliques where they come from, or youāll see a lot of similar artists come out of the same area kind of knowing each other, but I have none of that. There was no teamwork back there.Ā I was doing my own thing all the time and whoever else was always doing their own thingāthey usually sucked, but so did I at the time!Ā
No one really supports that creative work over in Orange County. Whereas LA, even growing up I knew I needed to get out there eventually because people are very accepting.Ā Itās much more of a creative playground.
If it wasnāt for a local scene around you, how would you find new music growing up?
Spotify. It was before they had a "fans also like"Ā section so it just said "related artists"Ā and it was always on the side of big artists' pages. So I would just go and find an artist Iād like, listen to all of their songs and then go through the related artists. Back in high school is when I found the most music Iāve ever found. When Iād go to school, I was always listening to music. I always had one earphone in and chances are Iām probably paying more attention to that than whatever else is going on.
Do you think growing up there has influenced your sound, or really just who you are as a person?
Yeah, I definitely think it has. No doubt about it, If Iād grown up in LA Iād probably have like aā¦ Damn, thatās actually really weird to think about. I feel like I would have a slightly different sound. I think in Orange County I didnāt live too far from the beach and so I was getting a lot of influence from there. Just the vibe. When someone hears a song I want them to feel the best things of what I felt.
I picked up a lot on that sea imagery throughout your songs.
Yeah exactly, I love the water. I donāt live too close to the water anymore. Even if youāre not overlooking it, if you ask someone who lives twenty minutes away from the water, you can literally feel the water. If you live somewhat close to it for long enough, if youāre gone from it you can feel that itās missingāand I lowkey feel that. Thereās just something about being close to a body of water.Ā
I remember nights where I just needed to get out of my room. Iād always go to the beach, even alone, sit there, and try to have the sound of the water wash away whatever I was feeling. Even at night time, Iād drive through the beach or park and just let the vibes of that city seep in. At night time it gets quiet and it feels like thereās not one person in the city. The thing is with LA thereās always some activity. Over there, you wouldnāt even see one car and it felt like there was just no one watching, it was very cool.
I read that alternative rock was one of your earliest inspirations. Who stood out?
The first band I ever personally got into was Linkin Park. And theyāre still like my go-to band you know, I love them for life. I guess this isnāt really alternative rock but System of a Down and just bands like that.
What was it about Linkin Park that grabbed you?
Um, let me tell you the real shit. Before I had my own taste in music, it was always my Dad playing music. I was a big fan of Naruto--it was right when I moved to California so I must have been eight years old. I watched a lot of Naruto and then I would google on my Dadās computer āNaruto music.ā This was when AMVs [anime music video] were starting to happen.
I didnāt know this but technically the first AMV ever was the music video for LinkinĀ Park's āBreaking The Habit.ā And then after that came this huge wave of people putting Linkin Park songs to like actual anime series and it was the crazy fight scenes and stuff. I remember just watching the ones with Naruto. So I found Linkin Park through looking up Naruto music and thereād be all these AMVs which Iād listen to like, oh shit.
What did your family think about your decision to pursue music?
It was a very slow burn. I was putting out music but my parents had never listened to it much because it sucked for such a long time. I think it was after I started gaining fans that they saw other people liked it and then they liked it too. [Laughs] Nah Iām dead serious, they never said one thing about my music until then. I mean I would show them but now if I go over to the house theyāre listening to my music. They never did that before.
Where did the fascination with music begin?
My fascination with music began when I was watching a Linkin Park live in Texas DVD. Iād watch them perform live on stage and I just really wanted to do that. That was around third or fourth grade. And then Iād say around my middle school years I was getting high and doing freestyle raps with the homies. Did that, and then I was like oh maybe I can try this out on random beats. I was picking Dr.Ā Dre beats on YouTube and making songs to them. [Laughs]Ā
By the time high school came along when I was 14 and a very anxious kind of homebody. I was producing my own stuffāall of that sucks in retrospect. But it was like I was always going to be at home from how anxious I was and so I guess it was a great time to kick off that music career of mine, whether I knew it at the time or not. I think it was both the best coping mechanism and first taste ofĀ everything.Ā
Was there anything before music that you wanted to do?Ā
Sometimes I just write this question off butā¦ No, I donāt think there was before music. But during my music process, I didnāt even want to produce music to be honest, I really just wanted to perform on stage like Linkin Park did in that Live in Texas DVD. I realized I've got to make music and no one around me knew how to do it soĀ I had to learn myself, so I did that. But along my music path Iād say I realized that I wanted to be creative in other areas as well, things like design, doing voice acting, and one day acting. I have no actual acting skills at all but I feel like I could pass as a decent voice actor right now. And video! Iām completely forgetting about video.
I didnāt even want to produce music to be honest, I really just wanted to perform on stage like Linkin Park did in that Live in Texas DVD. I realized I've got to make music and no one around me knew how to do it soĀ I had to learn myself.
Tell me more about how you got into the YouTube side of things.
I mean Iāve tried many things to become successful on YouTube. The how-to ones were the ones that kicked off, but I had a series on there prior to that where I had episodes. And those are all gone now. But I tried many things.
Now that times have changed and youāre recognized increasingly outside of YouTube, what do you plan to do with your channel?
I mean Iāve kind of neglected it so I do want to come back in a way but not overstep my boundaries. I still want to be able to focus on my music but I do want to utilize that platform.Ā
Whatās your relationship with fans like? Do you find thereās a difference in the relationship between those who have discovered you from YouTube and those who have discovered you independently?
The people that have found me through YouTube will always tell other people that they found me in 2017. So theyāre definitely very gatekeeper-y, not that thatās a bad thing.Ā Itās actually pretty cool to see where people found me along the way. I want to see new faces all of the time so itās nice whereverĀ the fans come from.
My relationship with fans is likeā¦ I mean I donāt think that I ever put myself out there too much, but I think Iāve gotten the closest with them now. They had an Aries Discord running and this year I decided to get on there. And shout out Tim Henson of Polyphia, who was telling me I should get on Discord because itās a great way to interact with fans, and they kind of just run the show regardless. I still suck at Discord so I donāt really know what the hell Iām doing on there but Iām able to engage here and there so Iād say thatās been the closest Iāve gotten.
Thereās a kind of sphere of YouTubers making musicādo you see yourself as part of this community?
I do. There might be a stigma around it, when someone calls you a YouTube artist or a YouTube producer, but I donāt think thatās bad. Thatās how I did it, thatās how I found my way into the game so I donāt mind it. I have much respect for all of the guys still going hard with the YouTube production kind of stuff. I donāt think it really matters how you come up. As long as the musicās good, thatās all thatās ever really mattered to me.
You direct and edit your music videos. Is it important for you to have the creative reigns across mediums?
Yeah yeah, because it turns out the way I want it.
Would you ever direct outside of music?
Yeah, but thatās not really where my brainās at right now. I could see myself doing it but I donāt think right now. Itās the same thing with cooking for meāI know one day Iāll get into cooking but not right now. I canāt make food at all.Ā
Itās weird, I feel like it should have come to me by now because I had a really weird haircutting phase where Iād love to cut peopleās hair, and I think thatās where my artistic side came in. I got super into it and now Iām not as into it but Iāve gained the knowledge and Iām happy knowing that I did it. And itās weird because I feel like cooking would have happened by now but it hasnāt.
Iād be making some gourmet shit that I probably wouldnāt even eat myself because I donāt have that big of a palette. [Laughs] Iām honestly kind of a picky eater. But I just want to make some nice ass food, maybe start up a YouTube channel, I donāt know. But Iāll probably be 40 by then.
Itāll come eventually.
Yeah, I donāt know, I think Iām going to make music until Iām dead. I think Iāll always be doing some kind of music, itās always fun for me. There are always ways to make it fun, even if sometimes itāll become really draining and Iāll wonder if this is good for my mental health. Thereāll be a lot of times Iāll get myself caught up in the perfectionism aspect of it which doesnāt even exist to normal peopleās ears.
Itās a lot of time to spend on your own music so I think itās natural to kind of get caught up in and overthink it.
Yeah, it drives me absolutely insane. For āFOOLāS GOLDā and āCONVERSATIONSā it was the first time that I brought an actual engineer to work through with me all the way to the end of the song, and we would bounce back and forth on mixing. It just takes a huge load off of you.
Do you do anything outside of music to keep your head grounded?
If I want to go watch a movie, Iāll be like, āOh Iām going to go and watch this movie, I think itāll be great and it might inspire me to make music.ā Or, let me go take a walk and I might get some inspiration. Everything I do thatās outside of music is somehow still connected to music and I canāt escape that. Not that I want to but itās like I lowkey signed a deal with the music devil. He said everything I do now has to be for this music thing. Not that itās bad, I mean if I was trying to escape it, that would be pretty scary but Iām not. I like where Iām at.
Tell me more about WUNDERWORLD.
WUNDERWORLD is the world Iām trying to create. It's everything that isnāt Aries I would say, like my merch. Itās still connected to me because itās me pulling the strings and painting the picture, but itās not me at the same time. I want to develop merch and do cool stuff over there that doesnāt have to be entirely attached to Aries. And WUNDERWORLD stands for Wonderful Underworld.
āCONVERSATIONSā andĀ āFOOLās GOLDā feel like an evolution in sound. What prompted this shift and where do you want to go from here sound-wise?
The reason I wanted to move away from the WELCOME HOME stuff is because I just wasnāt really happy with anything that I made past that point. Even if it sounded remotely similar I just wouldnāt end up being happy with it, so I was trying to experiment and see where I could push myself.Ā
Lately Iāve been trying to focus on doing something different and not getting too comfortable with where I am. Still trying to make the music sound good, but I want WELCOME HOME to be WELCOME HOME. I want to make new music because thatās what makes me happy, just pushing myself. Because at the time I was pushing myself with WELCOME HOME. But now if it ends up sounding like that era, then it doesnāt sit well with me.Ā WELCOME HOME, that's like my baby, but heās grown up now, I canāt play with him anymore. I need to make something new. I think that once people see my vision more drawn out, more things coming out, and Iām able to paint the picture of where Iām going, people will get it.Ā
Right when I put out āFOOLās GOLD,ā some people were like, āOh no, go back to your old sound.ā But that changed when I put out āCONVERSATIONSā and they ended up liking āFOOLāS GOLD.ā So I just think that with every release people will start to see where Iām trying to go a little more. People love those songs but you canāt make everyone happy.Ā
How do you feel when you put out music?
I enjoy putting out music once itās done and finished but by the time a song is out I can 100% guarantee you that I hate the song. I despise it, I cannot listen to it. I wasnāt able to listen to āFOOLāS GOLDā for a month, even the music video, I just couldnāt watch it because Iād spent so much time on the video and song. Now I can go back and watch it objectively and it feels really good.
A lot of your music has been teased through Instagram snippets. Did you always know that certain songs would evolve? Iām curious how you feel about snippets because I know some artists see it as an obligation to satisfy fans.
I feel like snippets are completely cursed for me now. All of this new stuff that Iām going to put out, itās probably not going to be from any of those snippets. Itās cursed for me because my dumbass would [tease songs] when Iām not done with them so Iād have an obligation to finish them, and then Iād just end up never doing it because I didnāt like the song anymore. Time goes on and Iām over it. [Laughs]Ā
But there are some like āCONVERSATIONSā that were a year old and had been just sitting on my computer. The vibe we created it in was fun. It was literally a party at the studio and I was pretty wine drunk, we were just talking about random shit. I thought it made no sense at first, but then coming back to the song it makes complete sense which kind of makes me wonder if that awakened something for me?
Awakened? How so?
I was pretty drunk and I wasnāt writing anything down, I was just going off with whatever was coming to me. When I was there, I was listening to it like, "Does this make sense?" And then a couple of days after I listened and everything made sense, the chorus and everything. Then it sat on my computer for a whole year and I decided to put it out.Ā
I feel like itās a song that a lot of moms would like, and they could play it at a H&M. And it kind of came true. After I put it out my friends were hitting me up like, āYo dude my mom loves this song!ā So it all worked out. Iād say all the songs that Iāve got coming out are much different than those prior. I feel like every one of those songs kind of sounds like its own thing.
You went on the WELCOME HOME tour last year. What was that like and how was adjusting back to life after?
Itās actually pretty crazy, it was the best time of my life and then when I came back home I got super depressed. I think itās just because I was exposed to so much stimuli and there was a blast every single night. I went into that from not really doing much, just working on music in my own bedroom allĀ the time. Came back home and went back to doing nothing again and I got really depressed. I needed another high so IĀ started shaving my beard off and shit to stop myself from resorting to anything crazy. Just like doing whatever to feel something. But then after the Europe tour the comedown wasnāt as bad because the tour was a lot shorter. Iāve got to be careful of that.
For me, it sucks and starts not being so fun when I get so picky. But if Iām just pumping out music, literally not thinking about anything and just in the vibe, thatās the best.
Do you find that making music itself helps with your mental health?
Yeah, when Iām having fun with it. For me, it sucks and starts not being so fun when I get so picky. But if Iām just pumping out music, literally not thinking about anything and just in the vibe, thatās the best.
Whatās next for WUNDERWORLD?
I plan to put out merch. I think shortly after this interview comes out thereāll be a merch drop and I want to have basically a whole line or season of clothes. I really want to get into that world more, doing that kind of stuff, using my own brain to develop these things.
Whatās in the cards in general?
People can expect new music, thatās all Iām saying.
As itās 2021,Ā do you have any new year's resolutions?
Yeah, Iām gonna get really buff. No actually, I have no idea. That was a joke but you can leave it in. Aries wants to get real buff.
2021. What are you most excited for?
I've no goddamn clue, I donāt even think that far into the future.Ā Iām just thinking today usually. I canāt answer that. [Laughs]