It’s not difficult to see why West London is known as the plusher side of the English capital city. Through tinted windows, I can see the huge, eggshell mansions of Holland Park lit up under a freakishly early spring sun. It’s the early afternoon and I’m sat in the back of a spacious car opposite AJ Tracey—or Ché Grant, named after revolutionary leader Che Guevara—and next to his older brother, Danny. A towering bodyguard sits in the front with AJ’s driver, who is wearing sunglasses and a Moncler bomber jacket, which the MC was quick to nod his head towards in approval when we first approached the vehicle in the underground car park of his apartment complex moments ago.