While blog coverage can certainly help an artist, it’s not a prerequisite. Thanks to the introduction of internal support like SoundCloud’s repost function, plenty of artists have managed to bring in huge numbers despite relatively small followings and minimal media coverage. Even the viral success story is becoming traditional fare, and as such some artists are building their fanbases in smarter, more gradual ways.
Success online often leads to real life fans, working as a stepping stone to selling out tours across the country. Whether it be through clever collaborations or nurturing an increasingly hungry group of die-hards, artists once thought of as niche are translating a reliable online presence into a career arc. That's why, for so many new artists, SoundCloud, Twitter, and Instagram have become more important than getting a deal or working with PR companies.
Here are 10 rising artists who are killing it on SoundCloud right now.