Jay Electronica is one of the most unpredictable rappers in the game. He moves quietly and privately and there’s no way of knowing when and where he’ll pop up next, but today he’s been spotted again, in a Toyota commercial titled “Music in Motion.”
In this Jason Goldwatch-directed Avalon commercial, Jay Elec is shown writing lyrics before performing them as paint bounces off of the speakers surrounding him. In the end, the paint splatters combine and reveal a portrait of the elusive rapper.
Check out the video above as we wait to see what Jay Electronica comes back with next—hopefully an album.