Watch the Video For London-Based Singer Jones' "Hoops"

Some artists break through with a huge hit and follow it up with tons of interviews, visuals, and information overload. Our introduction to Jones has been a little more subtle. The London-based singer first appeared with “Deep” a little over a year ago. The song came with a blurry press photo and not much information. Since then, we’ve been getting more familiar through a series of strong singles and remixes. Her most recent, “Hoops,” could be her best yet, and now it has a video. Check it out above, and stay tuned for more from Jones. Her introduction has been slow and steady, but it’s also been extremely rewarding so far.