Director: Little Simz

Little Simz is effortlessly cool, and so is her video for "The Square," which begins with the tongue-in-cheek line "Insert something profound about squares and circles here." The video is slightly fish-eye with rotating color filters and a stopwatch throughout. Even if it's just Simz chillin' with her friends, it complements the security, self-awareness, and comfort she raps about in the song, letting her lyricism and flow prove her point.