Daily Discovery is a feature that will highlight a new or recently discovered artist that we’re excited about. See the rest of our Daily Discoveries here.
The attitude of British rappers towards America is always interesting. Some proclaim that they’re not interested in America at all, some try too hard to court an American audience, and some, like Danny Seth, manage to combine his UK flow with elements that anyone, anywhere can appreciate.
“The British are coming,” says the audio tag on Danny Seth’s songs, and with recent collaborations with Key!, G. Eazy, A$AP Ferg, Eric Dingus it seems that Seth is making good on that promise. What he does well, whether on “The King’s Speech,” which dropped today, or previous tracks like “To Shaolin” (ft. Tribe Gvng) and “I Arise Because,” is spit over dark and moody trap influenced beats without losing any of his uniquely British edge.
Check out “The King’s Speech” above, and read a short interview with Danny below, touching on his relationship with America, the Last Night In Paris collective, and his upcoming project Perception.
What can you tell us about your upcoming Perception project?
It’s a journey of my past two years translated through one day as Danny Seth. The reason I called it Perception is because everyone is going to have a different perception of me as an artist. I’m white and from the UK, it’s something that people won’t immediately like, or maybe something that people will love.
In this day and age everyone can air their perception of someone very easily through social media, and I want to embrace that. I want everyone to view my music differently too. Some will look real deep into my deeper tracks and learn more about me, and some will just play the bangers and brush off EVERYTHING else. This is a project I want to stay around for a long time
I’ve seen some people on Twitter expressing surprise that you’re white. You generally respond with humor, but is this something that people seem to comment on a lot?
Ahaha yeah man, recently I’ve been getting that a lot; but that’s because I took all my old videos off of the internet about a year ago. I wanted people to really listen to what I was doing instead of just judging me by how I look because really I’m much deeper than that. That’s really what my next project Perception is about.
You have the “British are coming” drop on your songs and talk about being successful in America—has that always been the aim? Do you think making it in the US is still the aim for most UK artists? Is it one of the hardest things to achieve?
Well that’s my tag and my movement. I want it to mean WE ARE HERE! I’m the frontier of the British hip-hop invasion. I would love for me to open up the US for other people like me to follow. Making it in the US is the dream for any musician for sure, and that is the aim of course. And as far as for a UK artist making it in the US being the hardest thing, I guess we should wait and see
What’s your connection with the Last Night in Paris Collective?
I’ve been rolling with the LNIP boys for a couple years now. I met them through my producer Zach. They are talented cats, and we shared mutual interest. The rest is history; a lot is coming out of the LNIP, very, very, soon.
Has the internet played a big part in you working with people like Key!, Eric Dingus, G. Eazy and others, or did that all come from in-person interactions?
Well actually only really Eric in that circumstance. Me and Eric have been connecting for a couple years now back and forth making songs through the ‘net man. That’s family. As far as G that’s family too; but I actually met him in LA a couple of years ago and we became homies. I’ve got enough love for him. The same goes with Curtis and the whole Two-9 family, they treated me like family in Atlanta and that’s how we connected on the Curtis project and the track with Key!.
Which rappers have influenced you most and who do you most look up to?
Damn well for sure Pharrell, The Neptunes, The Clipse, they were a big influence in my childhood as Lord Willin’ was the first album I actually bought. As far as other artists I look up to, definitely Wayne, Dizzee, The Game, YE and for sure Drake. I really relate to Drake; he’s just so real and in this day and age it’s so important to be real.
Any plans to tour the US soon?
Very, very, soon……….. The British are coming.
