When we interviewed Poter Elvinger he talked about an upcoming campaign he was working on for a big luxury brand. He teased, “Rappers used to love this brand.” Turns out the brand he was talking about was none other than Louis Vuitton. Created for their Moët Hennessy campaign and released via Nowness, “Desire” is sleek yet grimy in a post-modernistic way few producers are capable of. It’s easy to see why his music was chosen by such a prestigious brand, as it sounds every bit as luxurious as the brand itself.
Originally published on PigeonsandPlanes