Going back to I Know NIGO, it features Tyler, the Creator and ASAP Rocky reuniting on the same track for the first time in four years. How did that song come together?
Victor: That was all Rocky. Rocky put that together. That’s how you know the album is incredible, between Rocky’s contributions and Pharrell and NIGO. I feel like together, we put together a masterpiece. You heard the Cudi record, and we got a joint dropping this Friday. We’re dropping it with a video.
Rocky appears on the album more than once. Based on what you saw working on the project, what type of rapping mode is he in right now?
Victor: He’s in his bag, bro. Rocky is coming soon, too. Rocky is focused right now.
Was there a list of specific artists you wanted to make sure you got on this album?
Victor: Everyone that’s on it, it’s like family. You know, obviously we’ve collaborated with Rocky a lot. Cudi, Pharrell, Uzi, and when I called whoever I needed to call, everybody was ready. I called Uzi and he was like, “Come to the studio tonight, we’re finishing the song tonight.” Everybody was tapped in.
Speaking of Uzi, what made you put him over an AXL drill beat?
Victor: AXL is fire, and Uzi has been fucking with AXL, so it only made sense that if he was fucking with him, to connect them. AXL is on Victor Victor. Let’s keep it in-house.
What was your process in picking other producers who will be on the album?
Victor: It was the same type of thing, connecting people that fuck with NIGO. NIGO likes AXL’s production. Originally, we were talking about AXL doing the music for the show, before we decided to use the music from the album for it. Everything is a collaboration, like, I’ll have an idea and I’ll hit up NIGO or vice versa. This has been in the works for over a year, so it’s not like something we just put together. We’ve been working on this for over a year now.
Another standout that was previewed during the show was Kid Cudi’s song “Want It Bad.” How did that track come together?
Victor: That was a track that Pharrell and Cudi did. When I started speaking to Cudi about the project, he was like, “Yo, I’m working on this joint with Pharrell. We should finish that and see if NIGO likes it.” So that’s what we did. We finished it, Pharrell sent us the final. I sent it to NIGO, and he loved it. That was actually the first song we shot a video for. We shot that video in Paris.
And it was produced by The Neptunes, right?
Victor: It’s a Neptunes production for sure. And it was special because when we shot the video, NIGO had just taken the job at Kenzo, so he was going to Paris for two weeks every month. That was the first month we came to Paris and shot that video.
“We’re dropping back to back to back.” – Steven Victor
What can you tell us about the Pharrell song featured on the album?
Victor: What you can expect from the Pharrell track is him rapping on it. It’s not Pharrell singing. That’s DJ Drama Pharrell mixtape Gangsta Grillz rapping. That’s what that is.
What do you think is the most important aspect of executive producing, especially when dealing with so many big names? How do you find a balance?
Victor: I think that you have to really just listen to all of the artists. Because there are so many artists on the project, everyone is coming together for NIGO, so I think you have to take everyone’s opinions into consideration and make sure that it all lines up. It’s like a painting, so everything has to be perfect. You have to consider everyone’s opinions and add that as an ingredient. Once everyone’s perspective is being heard, we can come together to make sure it works.
You said earlier that we’re about to be hit with a wave of new music, from Pusha-T to Donda 2 and more. Is this NIGO album going to usher them all in?
Victor: It might, it might not. We’re going to the studio tonight. You might hear some shit tomorrow for one of these projects. I’m not even joking. You’re definitely going to hear something on Friday. But before that? Stay tuned.